Bob & Terry Grooms

Higher Desire, LLC.
Serving Pueblo, La Junta & Southeast Colorado Founders
403 Dixon Street
La Junta, CO 81050
Bob & Terry Grooms

At Higher Desire, LLC, Bob & Terry understand that retirees face many important decisions that can affect their long-term financial success. Some of these decisions revolve around sharing retirement strategies that will help create a hedge against outliving their income, the impact of inflation and rising healthcare costs. “Because many of our clients are retirees with similar concerns, we are in an advantageous position to approach such challenges with experience and skill. We make sure our clients are informed and empowered and have plans to ensure they do not have to worry during their golden years.”

“We believe that every individual and family should have the opportunity to prosper financially and understand how wealth works. We work with people to recapture money that they are transferring unknowingly and unnecessarily.”

“We look forward to the opportunity of working with you for years to come and developing your individual plan.”

Bob is a member of (NEA) National Ethics Association, (NAIFA) National Association of Insurance & Financial Advisors (, and is a Certified National Financial Educator. Both Bob & Terry are Certified John Maxwell leadership trainers.

Bob and Terry Grooms are licensed insurance professionals with Higher Desire, LLC. Higher Desire, LLC does not provide legal or tax advice. The information contained herein is obtained from sources deemed to be reliable. This material has been prepared for informational and educational purposes only and should not be considered a solicitation. It is not intended to provide accounting, legal, tax, or investment advice.

Additional Location:
503 North Main Street
Suite 412
Pueblo, CO 81003 


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