What It Means to Be Safe Money Certified™

Safe Money Certification

What is a Safe Money Certification?

The Safe Money Certification is a distinguished professional designation designed to equip financial professionals with the expertise needed to prioritize client safety and asset protection, especially in retirement planning. This certification emphasizes conservative financial strategies that safeguard clients’ assets, ensuring their best interests are always the top priority.

Delivered entirely online, the Safe Money Certification program offers comprehensive training in safe money principles and ethical practices, upholding the highest standards of integrity within the financial services industry.

Who is a Safe Money Certified™ Professional?

A Safe Money Certified professional is a financial advisor who has completed a rigorous online certification program focused on conservative financial strategies that prioritize client safety, particularly in retirement planning. Earning this designation signifies a strong commitment to transparency, client education, and ethical conduct, ensuring the client’s financial security is always paramount.

How to Earn Safe Money Certification

To become Safe Money Certified, financial professionals must fulfill the following criteria:

  • Pass an Online Certification Exam: Candidates must pass an exam that tests their knowledge of safe money principles and their application in real-world scenarios.
  • Meet Professional Prerequisites: Applicants must hold relevant financial certifications, licenses, or a combination of education and experience in the financial field.
  • Adhere to a Code of Conduct: Certified professionals agree to a strict code of conduct that emphasizes ethical standards, fiduciary practices, and full transparency in client interactions.
  • Complete Continuing Education: To maintain their certification, professionals are required to participate in ongoing education to stay current with safe money strategies and industry regulations.

Certification Exam and Maintenance


The Safe Money Certification Exam is conducted online and covers key areas such as conservative investment strategies, retirement planning, and fiduciary responsibilities. The exam includes multiple-choice questions and case studies to evaluate the practical application of these principles.

Certified professionals must renew their certification annually through continued education, ensuring they stay updated on the latest industry practices and regulations.

Presenting Yourself as Safe Money Certified™

As a Safe Money Certified advisor, you can confidently promote your certification as a mark of excellence in the financial advising industry. This designation signals to clients that you are committed to minimizing risk and protecting their assets, particularly in retirement.

Why Choose a Safe Money Certified™ Advisor?

Selecting a Safe Money Certified advisor ensures you are working with a professional committed to your financial safety. These advisors are recognized for their integrity, transparency, and dedication to serving their clients’ best interests. When you choose a Safe Money Certified advisor, you can trust that your financial future is in capable and caring hands.

Achieving the Certified Safe Money Designation

The Certified Safe Money designation is a prestigious recognition awarded to financial professionals who demonstrate a deep commitment to ethical standards, financial expertise, and a client-first approach. This designation is not easily earned and is reserved for those who consistently go above and beyond in serving their clients.

What It Means to Be Safe Money Certified

Being Safe Money Certified is a hallmark of excellence in the financial services industry. Advisors who achieve this designation are recognized for their unwavering commitment to helping clients achieve financial security through sound, personalized advice.

Requirements for receiving a Safe Money Certification

  • Client-Centered Philosophy: Advisors must prioritize their clients’ needs, ensuring every recommendation is genuinely in the client’s best interest.
  • High Ethical Standards: Advisors must adhere to the highest levels of integrity, providing full disclosure in all interactions.
  • Commitment to Ongoing Education: Advisors must continuously update their knowledge on the latest financial products, strategies, and regulations.
  • Transparency in Business Practices: Advisors must operate with complete transparency, ensuring clients understand the terms and conditions of any financial decisions.
  • Proven Track Record of Trust: Advisors must demonstrate a history of building trust with their clients and maintaining a positive reputation within the financial marketplace.

Why Work with a Certified Safe Money Professional?

Choosing a Certified Safe Money advisor gives you peace of mind, knowing you are working with a professional who prioritizes your financial well-being. These advisors are known for their integrity, transparency, and dedication to serving their clients’ best interests.

Important Notice

Safe Money Broadcasting and SafeMoney.com provide educational resources aimed at enhancing financial literacy. The Safe Money Certified™ designation is an independent certification for financial professionals who meet specific criteria and pass an examination. While we uphold high standards, we do not endorse or guarantee the actions or advice of any Safe Money Certified™ advisor.

We encourage consumers to verify the credentials of any financial professional before engaging their services. The Safe Money Certified™ designation reflects a commitment to competency, but it does not guarantee performance or ethical behavior beyond the certification’s standards. Safe Money Broadcasting and SafeMoney.com are not liable for financial decisions or outcomes resulting from interactions with certified advisors. By using our services, you acknowledge and accept this notice.

Safe Money Broadcasting and SafeMoney.com are not affiliated, associated, or connected in any way with “Certified Safe Money” or any similarly named entities. The Safe Money Certified™ designation is an independent certification, and any reference to “Safe Money Certified™” pertains solely to our proprietary certification program. We have no involvement with, nor do we endorse, any other organization or certification that uses the name “Certified Safe Money.” Please verify the credentials of any financial professional independently.

Next Steps to Consider

  • Start a Conversation About Your Retirement What-Ifs

    retirement planning services next steps

    Start a Conversation About Your Retirement What-Ifs

    Already working with someone or thinking about getting help? Ask us about what is on your mind. Learn More

  • What Independent Guidance
    Does for You

    independent vs captive advice

    What Independent Guidance
    Does for You

    See how the crucial differences between independent and captive financial professionals add up. Learn More

  • Stories from Others
    Just Like You

    safe money working with us

    Stories from Others
    Just Like You

    Hear from others who had financial challenges, were looking for answers, and how we helped them find solutions. Learn More

Proud Member