A Holistic Retirement Strategy with Marlene Woodyard
Brent Meyer, Founder of SafeMoney.com, sits down with Marlene Woodyard, Principal Owner of Woodyard Insurance Group, to explore how her holistic, values-based approach is helping pre-retirees and retirees across South Carolina navigate retirement with confidence. With a deep commitment to client education and financial empowerment, Marlene shares what sets her team apart—and why planning for tomorrow starts with understanding what matters most today.
In this Spotlight Series interview, Brent Meyer, Founder of SafeMoney.com, speaks with Marlene Woodyard, Principal Owner of Woodyard Insurance Group, about her holistic, values-driven approach to retirement planning. With expertise in Medicare, long-term care, estate strategies, and guaranteed income solutions, Marlene shares how she helps clients align their financial plans with their personal goals. Through education, integrity, and personalized guidance, Marlene empowers individuals to “Plan more. Worry less.™️” and face retirement with lasting confidence and clarity.
Brent Meyer: Marlene, thanks for joining us. Tell us—what’s the philosophy behind Woodyard Insurance Group?
Marlene Woodyard: At Woodyard Insurance Group, we believe that no two retirements are the same—so no two retirement plans should be either. That’s why we take a holistic approach, one that integrates every aspect of a client’s financial life—from Medicare and long-term care to life insurance, estate planning, and annuities.
We make sure each client’s plan reflects their values, goals, and lifestyle. Our trademarked motto says it all: Plan more. Worry less.™️
Brent Meyer: You’re known for taking time to educate your clients. Why is that so important?
Marlene Woodyard: Because informed clients make better decisions. Financial literacy is empowerment, especially in retirement. We break down complex ideas in simple terms—whether through one-on-one conversations, seminars, or digital tools. When clients understand why something matters, they’re more confident in what they’re choosing.
We’re not here to push products. We’re here to be guides—so our clients can take control of their future.
Brent Meyer: Let’s talk about real results. Can you share a story that reflects the impact of proper planning?
Marlene Woodyard: Absolutely. One that stays with me is a mother of four who tragically lost her husband. Thankfully, we had worked together beforehand to set up a comprehensive estate and life insurance plan. Because of that preparation, she was able to stay in the family home, provide for her kids, and maintain financial stability through the most difficult chapter of her life.
Another story goes back 15 years. A couple came to me unsure of how to approach retirement. We built a plan with diversified income streams, using a mix of conservative strategies. Today, they’re not just getting by—they’re thriving. Watching people go from uncertainty to security… that’s what drives me.
Brent Meyer: When someone is evaluating a financial advisor, what should they look for?
Marlene Woodyard: Great question. I always say start with character. Look for:
- A trustworthy listener
- Experience and ongoing education
- A local presence—someone who knows your community
- Strong referrals from people you trust
- And most of all—someone aligned with your values
This isn’t just about numbers. It’s about trust, relationships, and long-term guidance.
Brent Meyer: Your practice emphasizes keeping up with the latest industry trends. How do you stay ahead?
Marlene Woodyard: We draw insights from news, professional blogs, continuing education, and peer networks. Whether it’s regulatory updates, new Medicare rules, or product innovations—we make sure we’re on the frontlines. That way, our clients benefit from timely, informed strategies that adapt as their needs change.
Brent Meyer: What are some of the key components of your planning strategy?
Marlene Woodyard: We focus on a few core pillars:
- Medicare Planning – Navigating choices with clarity.
- Long-Term Care Solutions – Planning for life’s “what ifs.”
- Life Insurance – Protecting your family and legacy.
- Annuities – Creating guaranteed income you can count on.
- Estate Planning – Wills, trusts, POAs, medical directives.
- Indemnity Products – Everything from final expense, cancer, heart and stroke, to dental and vision plans.
We also help realign plans with life events, maximize tax advantages, and ensure immediate access to emergency funds.
Brent Meyer: It sounds like your approach is very personal.
Marlene Woodyard: It has to be. Financial planning is not just a transaction—it’s a relationship. That’s why we take time to listen, ask the right questions, and develop a comprehensive strategy that truly fits the client.
We always say: “Let your actions reflect your values.” That’s the principle behind everything we do.
Brent Meyer: What are your long-term goals as an advisor?
Marlene Woodyard: Our long-term goal is simple: to be a lifelong financial partner. We want our clients to know they’re never navigating retirement alone. As life changes, we’ll be there—to adjust, support, and protect what matters most.
Final Thoughts
Brent Meyer: Any closing advice for retirees or those starting to plan?
Marlene Woodyard: Don’t wait for a crisis to start planning. The earlier you build a plan, the more control you’ll have. Work with someone who truly listens and puts your interests first. Your retirement should reflect your life—and that begins with a strategy you understand and believe in.
About Marlene Woodyard
Marlene Woodyard is the Principal Owner of Woodyard Insurance Group, where she brings a holistic, education-first approach to retirement planning. With deep expertise in Medicare, long-term care, estate planning, annuities, and income protection strategies, Marlene is committed to helping each client create a personalized roadmap for financial confidence. Guided by the motto “Plan more. Worry less.™️”, she serves as a trusted partner through every stage of retirement—empowering individuals and families to protect what matters most and enjoy peace of mind for years to come.
Thank you for joining us—and stay tuned as we continue to spotlight more outstanding financial professionals across the country.
The content provided is for general educational purposes only and should not be considered financial, investment, legal, or tax advice. SafeMoney.com is not affiliated with, does not endorse, and assumes no responsibility or liability for the actions, advice, or services of any third-party financial professional, company, or organization featured in this content. SafeMoney.com is not a licensed financial advisory firm and does not offer individualized financial planning, investment recommendations, or insurance product guidance. Viewers are strongly encouraged to consult with a licensed and qualified financial professional before making any financial decisions. Any financial strategies discussed may not be appropriate for all individuals and are subject to the terms, conditions, and claims-paying ability of the issuing insurance company or financial institution.
