Keith Lamb

Keith Lamb — Retirement Income Planning

Keith Lamb is President of Luparius Asset Management & Brokerage in Park City, Utah. He is a Safe Money Certified™ professional whose focus areas include indexed annuities, retirement income planning, life insurance, wealth transfer and legacy planning, and securities.

Honest Relationships and Clear Communication

Keith believes hiring a financial advisor is an important decision, much like choosing a doctor or a car mechanic. An honest relationship with clear communication is essential for everyone involved to work toward the best outcome for a client's financial future. He listens to clients' needs and moves at their pace as they pursue their goals.

Keith is not a suit-and-tie kind of professional. If that formality is important to a prospective client, he recognizes that he may not be the right fit. When meeting clients, he will most likely be wearing Levi's and arriving in his Jeep. He likes to keep things real: what clients see is what they get. His commitment is to speak directly and honestly about their work together.

A Strong Foundation for Retirement, Business Succession, and Estate Planning

Before his financial career, Keith grew up in construction and did manual labor. He learned about hard work and the dirt and sweat that go into building a beautiful, solid structure. He brings that same mindset to his work today, working hard for clients as they build and structure their nest eggs. He understands how critical a strong foundation is for a dream home and applies that perspective to retirement planning, business succession planning, and estate planning: start with a solid foundation and build from there.

Experience, Preparation, and the Lessons of Jeeping

In recent years, Keith has taken up Jeeping, taking his Jeep to large piles of rocks and climbing over them. Often a rock is bigger than the Jeep and the climb seems almost straight up. He learned a lesson from his son the first time he let him drive. His son was terrified. As Keith guided him through the obstacle, his son kept saying, “The Jeep knows what to do, the Jeep knows what to do.”

Keith realized that his work as a financial advisor has similarities to talking his son over a very large rock. When they began Jeeping, they partnered with Jeepers who had years of experience and then added upgraded equipment to their Jeep. Those experienced Jeepers showed them the best line to take while climbing to help them avoid danger. The upgraded equipment gave the Jeep stability and strength for unforeseen obstacles. With that experience and equipment, Keith came to appreciate why his son felt that the Jeep knew what to do.

Planning for retirement, figuring out how to sell the family farm, or preparing for succession in a business can feel as daunting as driving over a house-sized rock. Drawing on the more than 30 years of experience described in his biography, Keith helps clients understand the planning tools available to pursue their financial goals. His son's refrain becomes a personal expression of that relationship: “Keith knows what to do, Keith knows what to do.” It reflects his emphasis on preparation and guidance, rather than a guarantee of financial outcomes.

Keith's JEEP Planning Process: Journey, Evaluate, Educate, Protect

Keith describes his planning process as being much like his Jeep. First comes the Journey: he sits down with each client, listens to where they are today, and discusses where they want to go. Next, he helps them Evaluate income gaps, expenses, and what is or is not working in their current plan. Then he Educates, walking through the available options so clients understand each step and why it is being considered. Finally, he helps them Protect what matters by considering appropriate planning tools and strategies for the obstacles that may arise along the way.

Family and Life Beyond the Office

When Keith is not working, he enjoys time with his wife, Lynn, their seven grown children, and their twelve grandchildren, with a thirteenth grandchild on the way at the time he supplied his biography. They may be out in the Jeep on a mountain adventure or enjoying a bourbon with friends.