James Herbst and Brenden Herbst are a father-and-son team at Safe Money One in Aurora, Colorado, dedicated to helping families create safer, more tax-efficient retirement strategies. With decades of combined experience and a shared commitment to education-first planning, the Herbst team helps clients protect their savings from market risk while building dependable income they can rely on throughout retirement.

James Herbst — Founder, Safe Money One

James is a devoted family man with a beautiful wife of 30 years, and together they have raised four amazing children. As the owner of Safe Money One, James has spent nearly three decades in the safe money and retirement planning industry. Throughout his career, he has been passionate about helping clients understand how they can achieve growth without taking on unnecessary market risk. His focus has always been on helping clients create reliable, lifetime retirement income while protecting their hard-earned savings from market volatility.

Brenden Herbst — Retirement Specialist

Brenden is also a devoted family man and has been happily married to his wife for 11 years. Together, they have two beautiful boys who are the center of their world. Brenden has built his career around helping families create tax-efficient retirement plans focused on long-term cash accumulation, tax-free retirement income strategies, and financial protection. He is passionate about educating clients on how properly structured plans can help create both growth potential and long-term retirement security.

A Family Practice Built for Your Future

Together, James and Brenden — along with their dedicated team — are committed to helping families build retirement strategies centered around safety, tax efficiency, and long-term financial confidence. Also part of the team is James' brother, Brandon Herbst, who brings nearly 30 years of experience in the retirement and safe money industry. With decades of combined experience, the Herbst team has dedicated their careers to educating clients on how to protect their retirement savings from unnecessary market risk while creating dependable income they can rely on throughout retirement.

Their mission is to build lasting relationships and help every client feel confident knowing they have a plan designed with their future in mind. Contact Safe Money One in Aurora, Colorado today to get started.

Meet the Safe Money One Team

James Herbst

Founder & Senior Retirement Specialist

Nearly three decades helping Colorado families build safe, reliable retirement income without unnecessary market risk.

Brenden Herbst

Retirement Specialist

Specializing in tax-efficient plans, tax-free income strategies, and long-term cash accumulation for families and retirees.

Financial Advisors in Aurora

James Herbst